Voice Biometrics Can Provide an Enriched Customer Experience for Telephone and Internet Banking
In this post I will focus on the enriched customer experience voice biometrics provides for telephone and internet banking.
Voice Biometrics: Illustration of Customer Benefits
Source: Agnitio
Enhanced Security: An individual’s voice is unique so it will be less vulnerable to fraudulent activity and identity theft unlike passwords and PINs that can be easily hacked into or PIN pads and tokens that can be easily lost or stolen. The enhanced security that voice biometrics provides will give customers ‘peace of mind.’
Increased Convenience: For banking customers not only will their bank accounts be more secure but they will be able to experience a more convenient and quicker verification process in order to gain access to information on their account or conduct any transactional activity. This is because a customer being authenticated using voice biometrics means that all they need is their ‘voice’ to be verified. They no longer have to remember PINs, passwords, answers to a series of memorable questions or carry PIN pads or tokens with them.
Build Trust and Confidence: Banking customers need to sustain the trust and confidence that their bank is providing them with a robust telephone banking service that will protect their bank accounts in the light of increased fraudulent activity and identity theft such as phishing and pharming attacks. Voice biometrics is a more secure mechanism than alternative security mechanisms such passwords and PINs available today. This will raise the customer’s trust and confidence level in their bank.
Ease of use: Two main factors will provide for a more simplified user authentication process. Firstly the robustness of voice biometrics technology will mean that there will be fewer processes to complete to authenticate an individual. Secondly, the ease with which voice biometrics can be used (e.g. repeating random digit prompts) will also contribute to providing a more user-friendly authentication process.
Increased Time Efficiencies: Finally, for the process of authentication will be quicker with voice biometrics as less information is required during the verification process thus offering a more satisfying experience. However, cynics on the use of voice biometrics for internet banking argue that an extra layer of security means it is inconvenient and time consuming. This could be a misconception as the process of voice verification on the internet can prove to be just as quick as having to type in a set of random generated numbers from a token or digits from a PIN pad. And even if this were the case customers would be willing to go undertake a more comprehensive authentication process if it means their internet bank accounts are better protected.
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